Do You Have A Marketing Plan?
My next question is Do you have a Marketing Plan? if not, it would be a fantastic idea to get one happening! ASAP.
Please tell me:
— Do you know who your Target Market is ?
— Do you know who your ideal customer is?Using your Marketing Plan and with proper targeted marketing you can demand a higher price for your product or service and still have happy customers… <<LEARN MORE>>
Within your Marketing Plan, first of all, you need to Develop a marketing strategy.
Effective marketing starts with a considered, well-informed marketing strategy.
A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals.
Who of you are not Testing and Measuring your Marketing?
All marketing needs to be tested and measured regularly to confirm it is getting the results you require
When setting goals for your marketing plan, it’s critical to be as targeted as possible so you can effectively measure the outcomes against what set out to achieve.
Research your market
Research is an essential part of your marketing strategy.
You need to gather information about your market, such as its size, growth, social trends and demographics (population statistics such as age, gender and family type).
It is important to keep an eye on your market so you are aware of any changes over time, so your strategy remains relevant and targeted.
Profile your potential customers
Use your market research to develop a profile of the customers you are targeting and identify their needs.
The profile will reveal their buying patterns, including how they buy, where they buy and what they buy.
Again, regularly review trends so you don’t miss out on new opportunities or become irrelevant with your marketing message.
While you try to find new customers, make sure your marketing strategy also allows you to maintain relationships with your existing customers.
Once you have learnt how to measure and research your marketing, it will give you much better results!
Does your marketing plan have a unique benefit or point of difference?
It will need to, so as to create more sales by marketing and selling that point of difference and that also allows you to differentiate yourself from your opposition. Because when you have that difference, customers tend not to price shop to the same degree.
A unique benefit can be just a simple thing, like the service station example I gave you earlier, where the difference was just the chance to win something of value. So, competitions can work as well.
The key to building a sustainable point of difference relative to your competition is to understand that ultimately the only thing that matters is – the customer experience!
That is, how the customer perceives their experience when they come into contact with your business. It can be your warranty or guarantee you offer, or the fact that you have free delivery, or that you come to them, it can be the way you speak with them, or even the telephone call, you need to give them an awesome experience!
Does your Business have a Point of Difference?
“We Don’t Sell Products, we Sell Dreams” ….. Steve Jobs from Apple
Apple’s strategy involves selling their consumers a global package of dreams, personal experiences, and status, and it makes almost all other products go unnoticed if they don’t carry the Apple logo.
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To your success,
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